Friday, December 5, 2008

Thanks and hunts.

I'm going to take today's topics in reverse order. The Peace on Earth Hunt is a monster of a hunt. Over 300 stores (I've heard numbers as high as 365, but not officially - guess I'll find out when I finish it) with almost a month to push through it. I imagine that a minority of people will take that long to make it through.

Of course, the purpose of a hunt like this is to generate traffic and sales for the stores participating and introduce new people to stores they haven't seen before. But what happens is that there's a big rush at the beginning of the hunt, with everyone trying to get through as much as they can before they get tired of it (mostly thinking that they either don't want to miss anything or that if they don't rush, they won't finish in time). What this does is push lots of avs through the stores, really fast, rarely staying long enough to look around the stores to see what they're selling. In Colorskins' case, if you can't guess from the name of the blog, we sell fantasy skins in a multitude of colors - 54 colors, to be precise, with specialty skins coming and going. But, while this hunt has definitely raised our traffic numbers, it hasn't generated a lot of sales.

So, what do I think should be done about it? Maybe a second wave of the hunt. The initial intent of this hunt was to run it for one week. It has been expanded to 4 weeks. So I'm thinking that having everyone put a second gift in the hunt globes in a week's time might be a good idea. Of course, that may also produce just a short burst and no sales, but if it's a smaller, slower flood running through, people may take more time to get there, especially since they already know where the globes are, or at least the LMs are. And if, the second wave generates more sales, perhaps a third wave would be worthwhile. But those are my thoughts, and not an official part of the hunt policy. But I thought you might like to know what I'm thinking about in regards to the hunt.

And now for the thanks. I'd like to thank the organizers of the Peace on Earth Hunt for giving us this chance. Whatever the outcame and through all the difficulties of this, they've done a great job herding cats and getting most of us to the starting line on time and doing the right things. There are a few that have escaped (nothing out, so you have to skip their sites) or haven't been doing things right (selling the globe, not the contents, or changing the name on the globe, so you have to go searching through your inventory to find it, etc.), but most of us were ready to go when the flag dropped.

And I'd also like to thank the nice bloggers at Freebie Telegraph for their kind review of our skin. It's the first review of any of our skins that's I've found online.

And, finally, I'd like to thank all of you for visiting this little blog and listen to me meander on about what we're doing and what's going on in SL. Thank you!

And Happy Holidays, whichever ones you celebrate!

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